UID:
almafu_9959328096702883
Format:
1 online resource (xviii, 251 pages) :
,
illustrations
ISBN:
9780470925362
,
0470925361
,
9780470925355
,
0470925353
,
9781118210789
,
1118210786
Content:
This book covers new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization.
Note:
Front Matter -- Establishing Perspective -- Our Perspective -- Developing an Endgame -- Finding Ideas -- Investing in Ideas -- Assessing Ideas -- Paying for and Controlling Ideas -- Developing Ideas -- Designing and Building Technology -- Demonstrating Technology -- Standardizing Technology -- Packaging Technology -- Applying Technology -- Marketing and Selling Technology -- Tracking Technology -- Monitoring Technology -- Improving Technology -- Building on Success and Learning from Failure -- Bibliography -- Index.
,
Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure.
,
English.
Additional Edition:
Print version: Touhill, C.J., 1938- Commercialization of innovative technologies. Hoboken, N.J. : John Wiley & Sons : AlChE, ©2008 ISBN 9780470230077
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
DOI:
10.1002/9780470925362
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9780470925362
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9780470925362
