Format:
XVIII, 251 S.
,
Ill., graph. Darst.
ISBN:
047023007X
,
9780470230077
Content:
Establishing perspective -- Our perspective -- Developing an endgame -- Finding ideas -- Investing in ideas -- Assessing ideas -- Paying for and controlling ideas -- Developing ideas -- Designing and building technology -- Demonstrating technology -- Standardizing technology -- Packaging technology -- Applying technology -- Marketing and selling technology -- Tracking technology -- Monitoring technology -- Improving technology -- Building on success and learning from failure
Language:
English
Keywords:
Technische Innovation
;
Vermarktung
;
Technische Innovation
;
Projekt
;
Realisierung
;
Technische Innovation
;
Kommerzialisierung
URL:
http://www.loc.gov/catdir/enhancements/fy0745/2007030013-d.html
URL:
http://www.loc.gov/catdir/enhancements/fy0811/2007030013-b.html