Format:
VI, 152 S.
,
Ill., graph. Darst.
Edition:
Online-Ausg. Online-Ressource Praxiswissen Verlag / Akademie des Deutschen Buchhandels
ISBN:
9783110303544
Series Statement:
Akademie des Deutschen Buchhandels Praxiswissen Verlag
Content:
Starting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models. Harald Henzler, smartdigits, München; Fabian Kern, digital publishing competence, München.
Additional Edition:
ISBN 9783110303568
Additional Edition:
ISBN 9783110303575
Additional Edition:
Druckausg. Henzler, Harald Mobile Publishing Berlin [u.a.] : De Gruyter, 2014 ISBN 311030354X
Additional Edition:
ISBN 9783110303544
Language:
German
Subjects:
General works
Keywords:
Elektronisches Publizieren
;
Produktentwicklung
DOI:
10.1515/9783110303568
URL:
Volltext
(lizenzpflichtig)
Author information:
Kern, Fabian
